Why Content Is Important for SEO

…So, Why is Content Important for SEO?

Why Is Content Important for SEO?

Content and SEO.

At their best, they form a bond that can catapult any website to the top of search engine rankings.

But that’s only when they’re at their best. Because, when they’re at their worst, they can cause Google penalties that are near impossible to recover from.

What is the SEO Value of Content?
Google’s algorithms are constantly evolving in an effort to deliver, as they say, “…useful and relevant results in a fraction of a second.”

The “useful and relevant results” that Google is attempting to deliver are the pieces of content that are available throughout the web.

These pieces of content are ranked by their order of usefulness and relevancy to the user performing the search.

And that means, in order for your content to have any SEO value at all, it needs to be beneficial to searchers.

What is the SEO Value of Content?

Google, the king of search engines, processes over 3.5 billion searches per day.

And since we’re talking about search engine optimization, that means they’re pretty well suited to answer this question.

Larry Page and Sergey Brin co-founded Google in 1998 with a mission:

That mission remains the same today. The way in which they organize that information, however, has changed quite a bit over the years.

Google’s algorithms are constantly evolving in an effort to deliver, as they say, “…useful and relevant results in a fraction of a second.”

The “useful and relevant results” that Google is attempting to deliver are the pieces of content that are available throughout the web.

These pieces of content are ranked by their order of usefulness and relevancy to the user performing the search.

And that means, in order for your content to have any SEO value at all, it needs to be beneficial to searchers.

How do you make sure it’s beneficial?

So, Why is Content Important for SEO?

The answer?

Because, when content is optimized, it drastically improves your visibility.

And without visibility and exposure, your content is just another one of the millions of articles that are posted every day on the web.

Nobody sees it.

Nobody shares it.

Nobody does anything with it.

But it’s actually easy to get visible when you know what to do.

Sometimes, it can be the difference between something as small as writing optimized, unique meta descriptions for all your pages to send a huge visibility boost to Google.

If you want visibility and exposure, you have to commit yourself to the grind of cons

Why content is important for SEO
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